A corporate website often looks tidy but does not generate enquiries. The reason is rarely the design — far more often it is the structure and logic that isn't visible at first glance.
Below are the recurring problems I see most often during audits, regardless of the business niche.
None of them is critical on its own, but together they create the impression of a website that lacks confidence and clarity.
Five common problems
- The first screen doesn't explain who the site is for or what makes the company different
- Services are described in generic phrases with no specifics
- There is no clear next step — it's unclear where to click
- Case studies are shown as images with no description of the task or result
- The mobile version was an afterthought rather than designed on its own
What to fix first
- Rewrite the first screen for a specific audience
- Add one clear call to action on every page
- Show 2–3 case studies with a description of the task, not just a screenshot
- Test the mobile version on an actual phone, not only in a browser
It's usually better to start with an audit rather than a visual redesign: it shows exactly which of these problems apply to your site and in what order to fix them.